About Gina
I have always been interested in the point where business decisions meet human behaviour.
Why people choose one brand over another. Why they trust some messages and ignore others. Why organizations can invest heavily in technology and still struggle to get people to embrace change.
That curiosity has shaped a career spanning more than 15 years across marketing, branding, digital strategy, communication, research and talent acquisition.
Today, I work as a professor, researcher, speaker and strategic advisor, bringing together perspectives that are too often kept separate: academic research and commercial reality, data and human behaviour, technology and communication.
My work has crossed industries including luxury and travel, FMCG, healthcare, hospitality, e-commerce, fintech, wellness and professional services. Alongside advisory work, I teach MBA and professional programmes in marketing, communication and technological innovation, and conduct research in consumer behaviour, strategic marketing and organizational behaviour in technology-driven environments.
My current research examines questions around AI adoption, trust, consumer decision-making, organizational change and the way technology is reshaping relationships between businesses, employees and customers.
I also speak and teach internationally, translating these ideas into practical conversations about what organizations should do differently.
Because good strategy rarely begins with another tool.
It begins with asking a better question.
My Story
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